JUNIOR’S FASHION WEEK USHERS A SPRING OF HIGH FASHION IN MUMBAI WITH THE SS18 COLLECTION OF INTERNATIONAL BRANDS

140 juniors drenched themselves in the lasting exuberance of lifetime learning and fashionable confidence One of its kind edutainment platform, Junior’s Fashion Week showcased the Spring ’18 collection of international brands like USPA Kids, The Children’s Place, Flying Machine Boyzone, Marks & Spencer. It brought in high fashion to life in their Runway showcase on May 13 at The Westin, Goregaon. The Spring 2018 collection of U. S. Polo Assn. was an assortment of striper and overdyed polo tees, graphic round neck tees, and trendy washed denim, Henley tees in playful colors, lively garment dyed cargo shorts and knit dresses with the brand’s signature stars and stripes print. Mr. Alok Dubey, CEO, Lifestyle Brands at Arvind Lifestyle Brands Ltd., says on the occasion, “We are pleased to partner with Junior’s Fashion Week for the 3rd year in a row. It is a wonderful platform for us to showcase our Spring Summer collection for 2018, that is a perfect blend of the classic American style that USPA stands for and the preferences and needs of the Indian audience. We realize over the years that kids have very specific tastes and hence, we went a step ahead to translate their love for colors and prints in our new collection.”    “This year at the JFW runway, we will showcase a collection that has playful and fun designs alongside quality, variety, comfort, and convenience. We have received immense appreciation from the audience in the past through this platform and we are thrilled to work with them again and introduce our SS18 collection to the Indian parents and kids,” Mr. Alok added. Apropos to the gaiety that comes with the anticipation of sunny days ahead, the Flying Machine spewed a generous sprinkling of beachy prints and vibrant colours. Whether it’s for beach parties or school vacations, the brand’s collection will ease the fashion game for the young kids. Marks & Spencer Boys’ wear Spring collection was inspired by the still strong athleisure trend popular among young adults-vibrant clean colors, technical fabrics, underpinned by a sports aesthetic. Girls’ wear saw romantic bohemian influences with seasonal trend details such as ruffles, smocking, floral prints in a palette of cornflower & pale jade shades, together with palest Melba and bright pink highlights. Mr. Pankaj Kapoor; Head of Marketing – Reliance India, says, “Marks & Spencer is proud to be associated with the Juniors Fashion Week in India. It is a great platform for us to showcase our quality, innovative kidswear collections. As well as being fun and stylish, we pay extra attention to comfort, safety, and convenience to ensure we offer clothing that parents are happy to buy, and kids love to wear.” With the motto “Think like a mom, see like a kid and find the fun in everything”, the Spring ’18 collection of The Children’s Place encompasses styles which parents want to dress their children in for special occasions or everyday play. From apparel to accessories to shoes, the brand promises a stock of big fashion at little prices. Junior’s Fashion Week is an edutainment platform where the young boys and girls who are groomed in a fashion adept environment. They imbibe the winning art of confidence and personality. The JFW Runway is a restricted privilege for many as it caters to a niche audience; the showcase is witnessed by revered individuals like HNIparents and buyers, influential mothers, fashion influencers. Additionally, representatives of leading fashion houses, notable media channels amongst other influential pockets of kids’ fashion industry also mark their attendance at the JFW Runway Showcase. For more details: Ankita Sule,...